2018/6/25 16:22:00
鶴壁翻譯公司談綠色營銷
鶴壁翻譯公司談綠色營銷
What is green marketing? Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.
什么是綠色營銷？綠色營銷指的是在出售產(chǎn)品或服務(wù)的過程考慮到環(huán)境效益。由此而生產(chǎn)的產(chǎn)品或服務(wù)就會就其本身具有環(huán)境友好的性質(zhì)或以環(huán)境友好的方式生產(chǎn)包裝。
The obvious assumption of green marketing is that potential consumers will view a product or service's "greenness" as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product.
綠色營銷最明顯的經(jīng)營假設(shè)在于潛在客戶會從“綠色”的概念作為購買基礎(chǔ)，購買相應(yīng)的產(chǎn)品或服務(wù)。而相對不那么明顯的假設(shè)就是相比于次綠色的同類產(chǎn)品，客戶更愿意購買綠色產(chǎn)品。
While green marketing is growing greatly as increasing numbers of consumers are willing to back their environmental consciousnesses with their dollars, it can be dangerous. The public tends to be skeptical of green claims to begin with and companies can seriously damage their brands and their sales if a green claim is discovered to be false or contradicted by a company's other products or practices. Presenting a product or service as green when it's not is called greenwashing.
正當(dāng)綠色營銷正大幅度地增長，顧客考慮環(huán)境意識與金錢相聯(lián)系的意識也在同時增長，所以這對于市場來說也是比較危險的事情。公眾開始往往對綠色持懷疑的態(tài)度，如果發(fā)現(xiàn)綠色的說法是錯誤的，公司就會嚴(yán)重?fù)p害他們的品牌和銷售或與公司的其他產(chǎn)品或?qū)嵺`。要在不被稱為綠色清洗的時候才適合提出綠色的產(chǎn)品或服務(wù)。
Common Misspellings: Geen marketing, gren marketing.
常見拼寫錯誤：Geen marketing, gren marketing.
Examples: Chad’s green marketing campaign bombed because he made the mistake of packaging his environmentally friendly product in styrofoam.
例句：Chad’s green marketing campaign bombed because he made the mistake of packaging his environmentally friendly product in styrofoam.