6/25/2018 4:22:00 PM
鶴壁翻譯公司談綠色營(yíng)銷
鶴壁翻譯公司談綠色營(yíng)銷
What is green marketing? Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.
什么是綠色營(yíng)銷？綠色營(yíng)銷指的是在出售產(chǎn)品或服務(wù)的過程考慮到環(huán)境效益。由此而生產(chǎn)的產(chǎn)品或服務(wù)就會(huì)就其本身具有環(huán)境友好的性質(zhì)或以環(huán)境友好的方式生產(chǎn)包裝。
The obvious assumption of green marketing is that potential consumers will view a product or service's "greenness" as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product.
綠色營(yíng)銷最明顯的經(jīng)營(yíng)假設(shè)在于潛在客戶會(huì)從“綠色”的概念作為購(gòu)買基礎(chǔ)，購(gòu)買相應(yīng)的產(chǎn)品或服務(wù)。而相對(duì)不那么明顯的假設(shè)就是相比于次綠色的同類產(chǎn)品，客戶更愿意購(gòu)買綠色產(chǎn)品。
While green marketing is growing greatly as increasing numbers of consumers are willing to back their environmental consciousnesses with their dollars, it can be dangerous. The public tends to be skeptical of green claims to begin with and companies can seriously damage their brands and their sales if a green claim is discovered to be false or contradicted by a company's other products or practices. Presenting a product or service as green when it's not is called greenwashing.
正當(dāng)綠色營(yíng)銷正大幅度地增長(zhǎng)，顧客考慮環(huán)境意識(shí)與金錢相聯(lián)系的意識(shí)也在同時(shí)增長(zhǎng)，所以這對(duì)于市場(chǎng)來說也是比較危險(xiǎn)的事情。公眾開始往往對(duì)綠色持懷疑的態(tài)度，如果發(fā)現(xiàn)綠色的說法是錯(cuò)誤的，公司就會(huì)嚴(yán)重?fù)p害他們的品牌和銷售或與公司的其他產(chǎn)品或?qū)嵺`。要在不被稱為綠色清洗的時(shí)候才適合提出綠色的產(chǎn)品或服務(wù)。
Common Misspellings: Geen marketing, gren marketing.
常見拼寫錯(cuò)誤：Geen marketing, gren marketing.
Examples: Chad’s green marketing campaign bombed because he made the mistake of packaging his environmentally friendly product in styrofoam.
例句：Chad’s green marketing campaign bombed because he made the mistake of packaging his environmentally friendly product in styrofoam.