2018/7/16 15:21:00
許昌翻譯公司告訴你營銷演講的典型特征
許昌翻譯公司告訴你營銷演講的典型特征
Typical signals of nervousness Hands in pockets 手放在口袋里
Increased blinking of the eyes 眨眼次數(shù)過多；
Failure to make eye contact害怕眼神的接觸；
Licking and biting of the lips 舔嘴唇和史嘴唇；
Finger tapping 敲叩手指；
Fast，jerky gestures 手勢(shì)又急又快；
Cracking voices 粗啞的聲音
Increased rate of speech 講話速度加快；
Clearing of the throat 清嗓子；
Buttocks clamped tightly together 臀部崩得緊緊的；
The way to over come nervousness is breathe in deep and breathe out slowly for some times.
克服緊張的辦法是調(diào)勻呼吸，深吸氣，慢呼出。
Keynote speech
A Keynote speech is to outline the subjects to be addressed by other speakers at an event，and to establish the tone of a meeting or program.
基調(diào)發(fā)言也稱主題演講，目的就是限定一個(gè)集會(huì)上其他演講者演講的主題，奠定一個(gè)會(huì)議或活動(dòng)的基調(diào)。基調(diào)發(fā)言也直接關(guān)系到確立大會(huì)的感情基調(diào)。
Eye contact 眼神交流
Move your eyes slowly from person to person， and pause two or three seconds with each listener；
眼睛慢慢地從一個(gè)移動(dòng)到另一個(gè)人，在每一個(gè)人身上停留兩到三秒鐘時(shí)間；
Look at people straight or look at the bridge of their n oses or chins；
眼睛直視聽眾，或看著他們的鼻梁或下巴
Look for the friendlier faces and smile at them one by one， then move on to the more skeptical members and smile at them one by one also；
找到那些看起來比較友善的聽眾，逐次朝他們微笑；然后目標(biāo)轉(zhuǎn)向那些有些懷疑的聽眾，也逐漸朝他們微笑；
Imagine the audience in bathrobes in case you are nervous.
如果你感到緊張，不妨想象聽眾都穿著浴衣的樣子。
How to communicate with the audience 怎樣與聽眾交流
A message worth communicating； 要有值得交流的觀點(diǎn)；
Gain the listeners' atention： capture their interest and build their trust； 引起聽眾的注意：抓住他們的興趣并贏得信任；
Emphasize understanding； 重視理解；
Obtain their feedback； 獲得反饋；
Watch your emotional tone； 注意聲調(diào)要有感情；
Persuade the audience； 說服聽眾；
HOW to dress
Dark colored suits or dresses； 穿深色西裝； 空樸素的白襯衫或上衣；
Red ties or scarves；戴紅色的領(lǐng)帶或絲巾；
Black shoes，freshly polished； 穿剛剛擦亮的黑色鞋子；
Very little jewelry -worn discreetly；盡量不戴首飾，要戴的話要非常小心；
Calm，slow gestures and slow movements； 沉著冷靜，動(dòng)作幅度要??；
Shoulders back，chin up. 挺胸抬頭。